Let’s have some statistics. 95% of text messages are read within the first 3 minutes after it is received. Short text messages open rate is nearly 98%, in comparison with the email – open rate is 22%. Today, almost everyone has a phone. And many have more than one device. This means that you can deliverContinue reading “Benefits of Text Message Automation”
Author Archives: farazinfo
Benefits of Customer Segmentation in e-Commerce
In e-commerce, customer segmentation refers to the use of customer data to divide customers into groups that share the same behavior and characteristics such as gender, taste or shopping patterns, interests, and more. Segmenting customer base helps in better understanding the customers and thus personalizing marketing and communication for each segment. This is very beneficial because peopleContinue reading “Benefits of Customer Segmentation in e-Commerce”
E-Commerce Automation: How Technology Can Take Your Store to the Next Level
Many companies are turning to eCommerce automation to save time and money and increase sales. Discover our top 8 benefits of automation in this blog post! For a small or medium online business, success is based on being able to easily perform a number of functions. To make things easy, many companies are turning toContinue reading “E-Commerce Automation: How Technology Can Take Your Store to the Next Level”
Marketing Automation And Its Usage
Marketing automation tool remain a hot topic for marketing teams, and with good reason. According to numbers compiled by Emailmonday, it’s estimated that 49% of companies currently use automation as part of their marketing strategy, with the percentage ticking up to 55% for B2Bs. It’s no wonder, then, that marketing automation adoption continues to grow, expectedContinue reading “Marketing Automation And Its Usage”
Types Of Marketing Automation
Marketing has been around for a very long time. Think about it. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. When we look at marketing technology, we can see that it’s enabled various channels such as printContinue reading “Types Of Marketing Automation”
5 Things to Consider While Choosing Automation Tool in 2020
For many marketers, marketing automation is no longer a luxury but a necessity. Stats say that 67% of marketing leaders currently automate processes. The numbers don’t come as a surprise. After all, there are countless benefits to adding automation software to your marketing efforts. For B2B marketers, in particular, this allows you to take the guesswork outContinue reading “5 Things to Consider While Choosing Automation Tool in 2020”
SMS for WordPress and Integration Guide
It’s funny. I think that for every step forward we make in bridging the physical gaps that separate us from one another, we take one step backward in terms of actual human-to-human contact. I’m not saying I object to any of it. As a millennial, I’m much more comfortable with emailing and Facebook messaging thanContinue reading “SMS for WordPress and Integration Guide”
SMS Marketing for WooCommerce Guide
If you want your WooCommerce store to benefit from text marketing’s 45% conversion rates, read this guide. If you think about it, e-commerce marketing is like playing, “Where’s Wally?” Wally is your ideal customer—someone who needs what you’re selling. Everyone else surrounding him is not your target market. Your job is to convince Wally toContinue reading “SMS Marketing for WooCommerce Guide”
Multichannel & Omnichannel Marketing Difference
With new technology and the evolution of strategies in today’s marketing landscape comes a new wave of terminology with which marketers need to become acquainted. Two new-age definitions that immediately come to mind are multichannel marketing and omnichannel marketing. Omnichannel and multichannel marketing are two very distinct and separate marketing strategies, even though both focusContinue reading “Multichannel & Omnichannel Marketing Difference”
SMS for WordPress Guide 2020
t’s funny. I think that for every step forward we make in bridging the physical gaps that separate us from one another, we take one step backward in terms of actual human-to-human contact. I’m not saying I object to any of it. As a millennial, I’m much more comfortable with emailing and Facebook messaging thanContinue reading “SMS for WordPress Guide 2020”
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