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Introduction to Mobile Marketing

As of 2018, there were 3.7 billion people who accessed the internet through a mobile device, according to Statista. That’s more than half the world’s population. Aside from the astounding growth of mobile, many countries are witnessing people purchase smartphones first, bypassing PC ownership as their first means of internet connectivity. And marketers need to adapt.Continue reading “Introduction to Mobile Marketing”

5 Best Marketing Automation Tools in 2021

Marketing automation – a gold rush for the e-commerce world. Suppose Emma is the owner of a clothing store in the country with a big fanbase as the buyers love the variety they have to offer, and the product quality is also good. However, after so much success, there were myriad challenges the store wasContinue reading “5 Best Marketing Automation Tools in 2021”

Omnichannel Marketing Automation Plan

Maximize the performance of your carefully constructed target and dynamic lists through high-impact omnichannel campaigns. Orchestrate unique user journeys with Resultants’ ideal mix of campaign types, creation tools, and channel lineup. Steps in Omnichannel Marketing Automation Process Campaign Selection Start by choosing how best to connect with your audiences. Use single-dimension campaigns for routine user journeys alongContinue reading “Omnichannel Marketing Automation Plan”

Customer Retention Benefits in E-commerce

You want to bring new customers to your eCommerce store. That’s obvious. And quite a bit of your efforts probably go toward that goal, whether you’re focusing on advertising, adding lead magnets to grow your email list, or even standing out on the street handing out free samples. And you should keep up the flow of new customers;Continue reading “Customer Retention Benefits in E-commerce”

Marketing Automation Tips

Marketing automation allows you to nurture customers according to their needs by speaking with them and not to them. With marketing automation, messages can be created based on an individual’s recent actions. It has far greater ROI than you could ever get from simple email marketing and has copious opportunities for increased conversion.  So here are 5 ways of Marketing Automation 1 Send aContinue reading “Marketing Automation Tips”

Benefits of Customer Segmentation in e-Commerce

In e-commerce, customer segmentation refers to the use of customer data to divide customers into groups that share the same behavior and characteristics such as gender, taste or shopping patterns, interests, and more. Segmenting customer base helps in better understanding the customers and thus personalizing marketing and communication for each segment. This is very beneficial because peopleContinue reading “Benefits of Customer Segmentation in e-Commerce”

E commerce Automation In Business

What is eCommerce Automation? eCommerce automation is the process of using software tools that will complete various tasks for you, rather than needing to do them yourself. While some aspects of business will still require human input, a significant number of eCommerce tasks can be automated quite successfully. Automation works best for small, repetitive daily tasksContinue reading “E commerce Automation In Business”