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Benefits of Customer Segmentation in e-Commerce

In e-commerce, customer segmentation refers to the use of customer data to divide customers into groups that share the same behavior and characteristics such as gender, taste or shopping patterns, interests, and more. Segmenting customer base helps in betterĀ understanding the customersĀ and thus personalizing marketing and communication for each segment. This is very beneficial because peopleContinue reading “Benefits of Customer Segmentation in e-Commerce”