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Introduction to Mobile Marketing

As of 2018, there were 3.7 billion people who accessed the internet through a mobile device, according to Statista. That’s more than half the world’s population. Aside from the astounding growth of mobile, many countries are witnessing people purchase smartphones first, bypassing PC ownership as their first means of internet connectivity. And marketers need to adapt.Continue reading “Introduction to Mobile Marketing”

Marketing Automation Technique

Marketing automation (MA) tools are critical to any marketer’s workflow. These tools allow marketers to be more flexible with your tasks and more prudent with your decisions. Automation helps with the planning, execution, and assessment of marketing campaigns. With marketing automation, it is easier and faster for companies to move forward. 80% of MA users have reported increasedContinue reading “Marketing Automation Technique”

5 Best Marketing Automation Tools in 2021

Marketing automation – a gold rush for the e-commerce world. Suppose Emma is the owner of a clothing store in the country with a big fanbase as the buyers love the variety they have to offer, and the product quality is also good. However, after so much success, there were myriad challenges the store wasContinue reading “5 Best Marketing Automation Tools in 2021”

Marketing Automation Tips

Marketing automation allows you to nurture customers according to their needs by speaking with them and not to them. With marketing automation, messages can be created based on an individual’s recent actions. It has far greater ROI than you could ever get from simple email marketing and has copious opportunities for increased conversion.  So here are 5 ways of Marketing Automation 1 Send aContinue reading “Marketing Automation Tips”

E-Commerce Automation: How Technology Can Take Your Store to the Next Level

Many companies are turning to eCommerce automation to save time and money and increase sales. Discover our top 8 benefits of automation in this blog post! For a small or medium online business, success is based on being able to easily perform a number of functions. To make things easy, many companies are turning toContinue reading “E-Commerce Automation: How Technology Can Take Your Store to the Next Level”

Marketing Automation And Its Usage

Marketing automation tool remain a hot topic for marketing teams, and with good reason. According to numbers compiled by Emailmonday, it’s estimated that 49% of companies currently use automation as part of their marketing strategy, with the percentage ticking up to 55% for B2Bs. It’s no wonder, then, that marketing automation adoption continues to grow, expectedContinue reading “Marketing Automation And Its Usage”

Types Of Marketing Automation

Marketing has been around for a very long time. Think about it. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. When we look at marketing technology, we can see that it’s enabled various channels such as printContinue reading “Types Of Marketing Automation”

5 Things to Consider While Choosing Automation Tool in 2020

For many marketers, marketing automation is no longer a luxury but a necessity. Stats say that 67% of marketing leaders currently automate processes. The numbers don’t come as a surprise. After all, there are countless benefits to adding automation software to your marketing efforts.  For B2B marketers, in particular, this allows you to take the guesswork outContinue reading “5 Things to Consider While Choosing Automation Tool in 2020”