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Omnichannel Marketing Automation Plan

Maximize the performance of your carefully constructed target and dynamic lists through high-impact omnichannel campaigns. Orchestrate unique user journeys with Resultants’ ideal mix of campaign types, creation tools, and channel lineup.

Steps in Omnichannel Marketing Automation Process

Campaign Selection

Start by choosing how best to connect with your audiences. Use single-dimension campaigns for routine user journeys along pre-designated channel sets. With multi-dimension campaigns, switch channels dynamically based on each user’s responses and propensities at various stages of the journey. With trigger campaigns, you can interact contextually with each user based on external transaction data, market data, or even the user’s lifecycle with your brand.

campaign selection

Powerful Campaign Orchestration

Expedite the next step of campaign setup and authoring with Resulticks’ easy drag-and-drop, state-of-the-art campaign canvas. You can build infinite user journey paths using just-in-time analytics and a library of campaign recipes for quick adoption.

Tap into the power of AI to streamline campaign building while ensuring impact with the campaign auto generation option. From target list creation to customer journey mapping, Resulticks automatically curates your entire campaign based on past campaigns, detailed benchmarking, deep audience insights, and machine learning—so you can finesse the details and prepare for impact.

powerful campaign orchestration

Conversion Mapping

Resulticks’ unique custom event tracker feature has made it equally intuitive to set up detailed conversion mapping for webpages and mobile apps. To map out mobile conversions, simply open your brand app, shake your phone to synchronize your screen with the solution, and pinpoint the events, fields, and buttons that need to be tracked—without any extra IT intervention.

conversion mapping

Campaign Summary Analytics

Finally, optimize reach and enhance engagement across channels with real-time response processing, automated suppression and prioritization of rules with the help of omnichannel marketing automation. With the Resulticks Smart Link, you can track entire user journeys, conversions, and dropouts across the online/offline chasm.


Published by farazinfo

Providing you the best digital marketing strategies to get a perfect start and to survive in market.

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